Our Story

Designed with Intention. Worn with Meaning.

Latieef is a London-based comfort jewellery brand established in early 2023, inspired by faith, reflection, and personal connection. Our story began not in a studio or showroom, but in the quiet corners of the masjid — a place of peace, where ideas were born from stillness and guided by the words of the Qur’an.

It was in those sacred moments that our founder first began sketching designs — not for the world, but for the soul. His earliest creations featured the Eight Names of Allah, drawn in solitude with nothing but sincerity and the presence of the One above. These early designs laid the foundation for what would become Latieef: a jewellery brand rooted in meaning, storytelling, and devotion.

More Than Jewellery — A Connection

At Latieef, every piece is designed with purpose. Our jewellery isn't made to simply look beautiful — it's made to feel beautiful. We believe that what you wear should reflect who you are, what you believe, and what grounds you. Whether it’s a pendant inspired by a Name of Allah, or a piece etched with sacred Arabic, each design carries a message — a reminder of faith, identity, and belonging.

When you visit us, you're not just selecting a product. You’re discovering meaning. Our designer personally shares the story behind each creation, and if that story resonates with you — if it reaches your heart — then that piece is meant for you. It’s not about trends. It’s about truth. This is jewellery that chooses you as much as you choose it.

Inspired by Islam. Rooted in Culture. Made for the Heart.

Our designs are deeply influenced by Islamic teachings, the elegance of Arabic calligraphy, and the richness of Eastern culture. Every detail — from the shape of a pendant to the word it carries — is chosen with intention, offering a spiritual connection and a daily reminder of Allah, His mercy, and the principles that guide us.

We call our work comfort jewellery — not only for its wearability, but for the emotional and spiritual comfort it brings. These pieces are for those who seek strength in faith, who want to carry meaning with them, and who see jewellery as more than an accessory — but as a reminder of who they are, and what they stand for.

Our Mission

Latieef exists to create jewellery that speaks to the soul. We aim to bridge art and iman, blending beauty with belief, and design with depth. Each piece is made to be felt — by the hands, by the heart, and by the soul.

Thank you for being part of our journey.

We hope you find something here that connects with yours.