Our Story

Latieef is a London based jewellery brand established in fall 2022. The founder started designing jewellery in his notebook as a form of self expression. 

The inspiration of Arabic comfort jewellery came from studying the Quran, finding comfort in Allah swt words and how He makes himself known to the reader through the Quran

Latieef's first product the ‘Arabic bracelet’ speaks of loneliness when studying the deen - within 8 circles are inputted 8 arabic names of Allah swt, to remind us that Allah said ‘call upon me and I will respond’.

At Latieef, we embrace the concept of being a meta brand as we aim to evoke a sense that there's always more beneath the surface.

Such as the piece 'Like a Moon' appears as a simple metal moon pendant, where its deeper meaning symbolises the righteous women in our contemporary society, likening their beauty to the splendid creation of Allah. This embodies the essence of Latieef—a brand that gives a message through its designs.

Our Inspiration is drawn from Islam, the Arabic language and Eastern culture, crafting comfort jewellery that resonates with life experiences, serving as reminders of Allah, His religion, His people and Islamic principles.

Our primary objective is to inspire Muslims, fostering unwavering faith while looking elegant in the process.

For updates on our journey, follow us on Instagram @latieef.ltd.

Lastly, all praises are due to Allah, may He shower abundant blessings upon Prophet Muhammad (pbuh) and his companions.